Hi, I’m Sofus.

I’m Sofus Midtgaard, a Copenhagen-based entrepreneur, consultant, and changemaker.

We are entering a decade where artificial intelligence, robotics, and geopolitical competition are reshaping everything from industries and organisations to democracy and security.

I help organisations prepare for a century of radical change. New reports and tools out.

Most institutions are reacting to AI. I help the ones who want to get ahead and lead.

I work at the intersection of strategic foresight, AI governance, innovation and organizational leadership. Formerly Head of Strategy & Innovation at DR, now advising boards and institutions navigating an era of rapid technological and political change. I write, facilitate, lead, and build things.

I have been working with organisations like: LEGO, Nike, IKEA, Maersk, NASA, USAID and Novo Nordisk. Read more about my work.


New report — March 2026

AI 2035

Power, Governance, and the Future of Society

Just returned from San Francisco, I have finished this report. Four scenarios for how AI could reshape political power, economic structure, and civic life by 2035. Based on a year of research and the scenario methodology developed at Shell. Not predictions, but structured explorations of how key uncertainties might unfold. Each is grounded in megatrends and brought to life through 4 characters across cities like Berlin, San Francisco, Amsterdam, and Barcelona.


Writing and reports

Recent pieces

Based on a year of research and the last three months of writing and design, here are my last publications. I hope you will read, use, and challenge it.

AI 2035: Power, Governance and the Future of Society
The full scenario report — four structured explorations of how AI reshapes political power, economic structure, and civic life by 2035. Built on two years of research and grounded in Shell's scenario methodology.
Read the report

The AI Leadership Toolbox
A practical companion to the scenarios — frameworks and tools for leaders and boards navigating AI decisions under uncertainty. Designed for organizations that need to act before the picture is clear. ↗ Explore the toolbox

Fifteen Organisations on the Edge of Change
Strategic challenges, opportunities, threats, and choices — across fifteen companies and public organisations navigating the AI decade. From Novo Nordisk and Maersk to Google, Nike, IKEA, Spotify, Ørsted, the BBC, BIG, and the City of Barcelona.
Browse the cases


For speaking, advisory engagements, or conversations about the report, you can reach me by email. I’m Copenhagen-based.

sofusmidtgaard@gmail.com‍ ‍

GreenKayak

Apart from my work in tech and AI, I’m the co-founder and Vice Chairman of GreenKayak. We offer free trips if you help clean the water. We are now present in Copenhagen, Berlin, Hamburg, Stockholm, Oslo, Helsinki and Tokyo.