Hi, I’m Sofus.
I help leaders with Strategic foresight, AI governance, and scenario planning.
The distance between San Francisco and Copenhagen is not just geography. It is a question about who gets to shape the future — and whether European organisations and institutions are ready to be anything more than spectators.
Let’s stop reacting - and start shaping our own future.
Most institutions are reacting to AI. I help the ones who want to get ahead and lead.
I work at the intersection of strategic foresight, AI governance, innovation and organizational leadership. Formerly Head of Strategy & Innovation at DR, now advising boards and institutions navigating an era of rapid technological and political change. I write, facilitate, lead, and build things.
I have been working with organisations like: LEGO, Nike, IKEA, Maersk, NASA, USAID and The City of Copenhagen. Read more about my work.
New report — March 2026
AI 2035
Power, Governance, and the Future of Society
I spent February 2026 in San Francisco. Every billboard was selling AI. At the café where I was writing, a 29-year-old at the next table was building something that didn’t exist six months earlier. Outside, a driverless Waymo moved through the intersection with a precision that felt almost unreal. Within four days, my scepticism had turned into trust. That shift — how fast something moves from science fiction to habit — is what this report is about.
AI is not just another technology wave.
It is reshaping power, between companies and states, platforms and citizens, those who build intelligence and those who depend on it. This report explores four possible futures for how that shift unfolds by 2035.
Built on a year of research and the scenario methodology pioneered at Shell, the report does not predict what will happen. It maps what could happen, and what that means for the choices we face now. Each scenario is grounded in real megatrends and brought to life through four characters navigating everyday life in cities like Berlin, San Francisco, Amsterdam, and Barcelona.
Because the future won’t be decided by technology alone — but by how we choose to build it, govern it, and live with it.
Writing and reports
Recent pieces
Based on a year of research and the last three months of writing and design, here are my last publications. I hope you will read, use, and challenge it.
AI 2035: Power, Governance and the Future of Society
The full scenario report — four structured explorations of how AI reshapes political power, economic structure, and civic life by 2035. Built on two years of research and grounded in Shell's scenario methodology.
↗ Read the report
Fifteen Organisations on the Edge of Change
Strategic challenges, opportunities, threats, and choices — across fifteen companies and public organisations navigating the AI decade. From Novo Nordisk and Maersk to Google, Nike, IKEA, Spotify, Ørsted, the BBC, BIG, and the City of Barcelona.
↗ Browse the cases
For speaking, advisory engagements, or conversations about the report, you can reach me by email. I’m Copenhagen-based.
