AI 2035
Power, governance, and the future of society — three documents to help leadership teams think seriously about AI
Artificial intelligence is not a technology question. It is a strategic, political, and organisational question — and most leadership teams are not yet asking it seriously enough.
AI 2035
Four Scenarios
Power, Governance and the Future of Society
Four scenarios for the AI decade — The Pushback, The Subscription, The Blackout, and The Bloc. Built on the Shell scenario planning methodology. Designed for leaders of nations, cities, companies, and civil organisations to prepare for the decade ahead.
By 2035, AI will have restructured power, governance, and the assumptions your strategy was built on. The question is not whether this happens. It is which version happens — and whether you saw it coming.
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Strategic Scan
AI and Your Sector
Fifteen Organisations on the Edge of Change
From Novo Nordisk and Maersk to the BBC, Ørsted, BIG and the City of Barcelona — one focal question per organisation, with opportunities, threats, dilemmas, and strategic options.
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a leadership toolkit
AI leadership toolkit
dive in - an appetiser to get you started
A practical set of tools, canvases and process guides for leadership teams ready to do the strategic work themselves — from the focal question through to vision, mission, and mobilisation.
